Microsoft Advertising SDK for Windows Phone For developers who want to monetize their Windows Phone applications.
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Microsoft Advertising SDK for Windows Phone Description

Advertising SDK for developers who want to monetize their Windows Phone applications. Monetize your application with the Microsoft Advertising SDK for Windows Phone. The SDK include Silverlight and XNA ad controls that display ads served by Microsoft's Mobile Ad Exchange, the first real-time bidded ad Exchange for mobile. The Exchange enables multiple ad networks (including Microsoft’s adCenter) to bid on impressions generated by your users in real time, increasing overall yield and fill rate. Ads displayed by the Microsoft Ad Control can include text or image formats with Click to Web, Click to Call and Click to Marketplace ads actions. The new SDK is also integrated with Microsoft pubCenter to give you accurate reporting capabilities on how ads are performing with in your application. Go to http://pubcenter.microsoft.com to get started with advertising from Microsoft.

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