russell_brunson_micro_continuity Continuity programs are great ways to make money, if you know what you're doing. In a continuity program, your customers buy products or services as part of a continuing subscription.
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Continuity programs are great ways to make money, if you know what you're doing. In a continuity program, your customers buy products or services as part of a continuing subscription. Often the first taste of that product is free, and then the customer is billed monthly for continuing services. Micro continuity is an even better system. Continuity programs have been used with music CDs, ebooks, coffee of the month, skin care products, or just about anything that is consumable or entertaining. The thing that makes micro continuity different is that it involves a fixed time period. Instead of your customer buying a CD per month indefinitely until they cancel, he buys a CD per week for, say, 6 weeks.

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